July 05, 2013

PR guru Dale Bhagwagar in Bigg Boss 7?


The hunter is now the hunted! Bollywood’s best known spin doctor Dale Bhagwagar, who has played the media with celebrity scandals and strategically-constructed hype for various controversial Bigg Boss participants, has been officially invited to participate in the reality show in Season 7.

Confirming the development, Dale admitted, “Yes, I was called by the casting department of Endemol and asked if I could enter the Bigg Boss House as a Housemate this year. I find Bigg Boss the greatest show on Indian television and told them, I was flattered.”

What worries me is that if I go into this House of Scandal, who can spin my image in the outside world, while I’m in the House. I can’t mentor and create another manipulator at such short notice,” grins the PR guru, unwilling to reveal more at this stage.

The Mumbai-based Bollywood publicist has handled the media hype for many controversial Bigg Boss participants like Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Ashmit Patel, Vindu Dara Singh, Zulfi Syed, Salil Ankola and Amar Upadhyay.

He has also handled the media for some of India’s other top celebrity names such as Hrithik Roahan, Shilpa Shetty, Priyanka Chopra, Govinda, Vivek Oberoi and self-styled godman Swami Nithyananda, apart from publicity for more than forty films, including Don and Rock On!!

The PR specialist is often credited and blamed for adding fuel to the fire and sometimes creating new fires at the time of the entire hype and hoopla surrounding Shilpa Shetty; during and after she won Celebrity Big Brother. The controversy, which sparked from the reality show in United Kingdom, spread so vast and wide that Shilpa emerged an international icon against racism.



Copyright © 2013 - ScrutinyByKHimaanshu

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