August 14, 2014

TAM RATINGS-Week 32, 2014: Disney pummels competition

The week 32 of the TAM TV ratings saw a great change among the top five contenders, Disney Channel continued to lead and really consolidate on last week’s 214 TVTs to go up to 250 TVTs this week.

Coming in second was a surprise entry with Hungama building on from, its 196 TVTs in wk 31 to 202 TVTs this week. Nick continued to maintain its ratings but shed 9 TVTs from last week to end up with 200 TVTs this week.

Also Read: TAM RATINGS-Week 32, 2014: Zee TV’s ratings fall, all other GECs rise

The fourth and fifth spots went to Cartoon Network and Pogo respectively with 192 TVTs (212 TVTs) and 178 TVTs (212 TVTs), both these channels were tied in second spot last week, so it’s a little disappointing to see them drop this time around.

Also Read: TAM RATINGS-Week 31, 2014: Disney leads, CN and Pogo tied at no. 2


In terms of the reach of the channels, Nick’s 39 per cent is closely followed by Cartoon Network’s 37 per cent.


-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?



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