January 15, 2015

TAM RATINGS Week 2 2015: Nick continues being the leader in Kids genre

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In Week 2 of 2015 of the TAM’s TV ratings, the mainstay kids channel from Viacom18 – Nick continues being the leader in the genre with 261 TVTs (283 TVTs).
Second in line was Hungama with 236 TVTs (248) followed by Disney with 226 TVTs (201) and close its heels was Turner’s younger sibling Pogo with 194 TVTs (218) and the elder sibling Cartoon Network at 187 TVTs (227).

Also Read: TAM Ratings Week 2, 2015: TVM(TRP) & GVT(GRP)

The other channels including Disney XD, Sonic, Disney Jr, Discovery Kids and Chutti TV are yet to make inroads into the top 5 bracket in the space.

Also Read: TAM Ratings Week 2, 2015:Zee TV and Life OK are the only gainers

In terms of the reach of the channels, Nick was at 41 per cent followed by CN at 39 per cent.

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?

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