June 05, 2019

90's was considered to be the golden era of advertising: Jayashree Venketaramanan

Jayashree Venketaramanan, who did the shows like Na Bole Tum Na Maine Kuch Kaha Season 2 and Hum Paanch Phir Se is playing a Tamil Brahmin in Thinkistan. The web-series, which is streaming on MX Player also stars Mandira Bedi, Naveen Kasturi, Shravan Reddy, Satyadeep Misra and Vasuki Sunkavalli.

When quizzed about the web-series, Jayashree said, "Thinkistan the name itself suggests a lot, it's a huge think tank which is created and produced by two admen. They have penned down two decades of their journey in Advertising in the form of a web-series. Thinkistan will not only take you to their land,  but also tell you a lot about what inspired the biggest and the best ads of the 90's."

The pretty actress further added, "I remember one of the ad, in which a girl celebrated her boyfriend's victory on the cricket field with her chocolate. Did that model make you dance? Well, I did that."

Jayashree is playing Shravan Reddy's love-interest Priya, who is topper in the college. She's an extremely sweet simple and an intelligent girl whose journey begins with Hema's (Shravan) after he joins MTMC an Advertising firm. Interestingly, Priya is also a TamBrahm (Tamil Brahmin) like Jayashree.

Talking about the USP of the series. Jayashree said, "Well, I can't remember watching any good advertising show, one that has captured or explored the world of advertising. I've seen a lot about fashion, Bollywood, politics etc but none on advertising. Our series, Thinkistan is the story of 2 copywriters, an English and a Hindi. Did you know that the 90's was considered to be the golden era of advertising? Who better can narrate this story than 2 Copywriters? Through their eyes we explore this world of pitch, shoot and some memorable tag-lines. Not to forget the kind of lifestyle that had already exploded back then, definitely a progressive one and their personal lives, how their journey affects, helps or propels, the journey of their loved ones. A series filled with its own moments of happiness, discovery and drama. Thinkistan has it all."

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