July 08, 2013

LEARN DANCE and PLAY on the GO with Jhalak Dikhhla Jaa Mobile App!

Mumbai, June’2013:  After the roaring success of Jhalak Dikhhla Jaa mobile application last season, COLORS’ introduces the VERSION 2.0 a user friendly and interactive app for fans to  relive the ON-screen fun and excitement now ON-mobile every single day. The Jhalak Dikhhla Jaa Mobile App has been specially designed for Jhalak fans who do not want to miss the action of their favourite contestants and engage with them even when ON-the Go! The app will be available on iOS and Android platforms globally*.

This interactive app has a new Tap Dance Game that tests the speed and skill to earn top points on the leader board. Adding onto the excitement of dance are the dance tutorials with our celebrity choreographers to learn new dance forms be it Jazz, Locking and Popping, Contemporary among others on the click of your fingertips. Users can also follow the jury Madhuri Dixit, Karan Johar or the celebrity contestants’ real time on the JDJ twitter feed, vote for favourite dancing couples, peek into exclusive behind the scenes videos and episodes along with testing your knowledge with the Dance IQ feature. The application has been developed in association with Mobilox, a mobile technology company.

Commenting on the launch of the application, Vivek Srivastava, Digital Head, COLORS’ said, “With this new season of Jhalak we have not only re-defined dance but all the experiences associated with it. The JDJ Mobile app was such a hit last year that we have launched the application again this season with more interactive and unique features. With this app we are not only reaching out to the technology savvy and active users but also dance fans in the real sense. Even though the show is a weekend property the application is aimed at driving engagement with the brand through the week. Keeping this in mind, we have introduced the Tap Dance Game and dance tutorials to further this experience.”

Blockbuster director Karan Johar, who is one of the judges on the show also said, “I am quite excited about the new Jhalak Dikhhla Jaa mobile app. It’s a great way to catch up on all the behind the scenes action or missed performances. The best feature of the app is the dance tutorials where one can learn their favourite dance forms! I think all Jhalak fans can now update themselves and follow all the action real time.”

Very soon the application will also be available on Symbian and Java Platforms. To get the app one needs to SMS - APP to 56882 to get the link to download the app.

On partnering with COLORS to develop this app, Abhijit Saxena, Mobilox said, “We are really happy to partner with India’s popular celebrity dance reality show on COLORS. The JDJ app is a simple and very user friendly app and will be a delight for all Jhalak fans. Mobilox has ensured that audiences apart from getting entertained on television channel also interact with JDJ on their mobile phone on a daily basis. The Tap Dance feature is extremely addictive.”

Apart from the app, Jhalak Dikhhla Jaa has partnered with Dancewithmadhuri.com, Madhuri’s online dance Academy to run a special online contest that allows fans to learn dance and upload their videos, and win IPADS. Not just that, Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the Diva herself.

Jhalak Dikhhhla Jaa, the local adaptation of the BBC Worldwide format Strictly Come Dancing, is produced in over 30 countries worldwide including India.

"To read more about Jhalak Dikhhla Jaa - 6 Click Here"

Copyright © 2013 - ScrutinyByKHimaanshu

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