September 11, 2014

TAM RATINGS Week 36 2014: Sony Pal gets 11 million GVTs in opening week

The week 36 of TAM TV ratings witnessed a new entrant in the general entertainment channel (GEC) category from MSM’s stable, Sony Pal. Launched on 1 September, it opened at 11 million GVTs.

On the other hand, week 36 also saw GECs going back to the same ranking order as a week ago. Life OK which recorded number six position last week is back to number four. It noticed 326,081 GVTs, up from 266,952 GVTs. Reason, its new offering in the non-fiction space - Dare to Dance. It seems like the charm of Akshay Kumar has worked wonders for the channel as it opened at 4,532 TVTs. Other popular properties have also witnessed a growth in the viewership. Thus, Shapath garnered 2,448 TVTs, up from 1,827 TVTs and Savdhan India registered 2,465 TVTs, up from 2,253 TVTs.

Also Read: TAM RATINGS Week 36 2014: TVM(TRP) & GVT(GRP)

Other gainers for the week are Star Plus which maintains its number one position strongly. It noted 591,045 GVTs, up from 561,897 GVTs. Talking about its fiction offerings – Saath Nibhaana Saathiya leads the chart with 8,016 TVTs, up from 7,334 TVTs, Diya Aur Baati Hum ranks second with 6,951 TVTs, up from 6,666 TVTs and Yeh Rishta Kya Kehlata Hai at number three scored 6,174 TVTs, up from 5,267 TVTs. The channel’s music reality show - India's Raw Star garnered 4,316 TVTs, down from 4,521 TVTs.

At number three, Colors is the next gainer this week. It noticed 399,182 GVTs, up from 388,017 GVTs. Sasural Simar Ka ranks number one with 6,333 TVTs, up from 6,002 TVTs followed by Comedy Nights with Kapil with 6,281 TVTs, down from 6,967 TVTs and Balika Vadhu with 5,168 TVTs, up from 4,648 TVTs.

Sab which maintains its fifth position strongly stood at 287,945 GVTs, up from 281,456 GVTs. Its popular series Taarak Mehta Ka Ooltah Chashmah witnessed a significant growth in the viewership and noted 6,143 TVTs, up from 5,860 TVTs and Badi Door se Aaye Hai observed 2,414 TVTs, up from 2,382 TVTs.

Talking about the GECs which witnessed a drop in the viewership, Zee TV got 451,717 GVTs, down from 462,476 GVTs but still continues to stand strong at number two. Most of its offerings have registered a fall in the ratings. Thus, Kumkum Bhagya noted 8,573 TVTs, down from 8,610 TVTs, Jodha Akbar got 8,131 TVTs, down from 8,926 TVTs and Jamai Raja recorded 6,445 TVTs, down from 6,620 TVTs.

Sony Entertainment Television (SET) is back at the bottom of the chart with 286,594 GVTs, down from 317,093 GVTs. The channel’s new fiction property Hum Hain Na opened at 3,181 TVTs. Its non-fiction properties have failed to grab eyeballs. Thus, CID reported 3,181 TVTs, down from 3,485 TVTs and Kaun Banega Crorepati (KBC) garnered 3,863 TVTs, down from 4,412 TVTs.

Zindagi seems to grab more eyeballs as it witnessed a significant growth in the viewership. It secured 34,888 GVTs, up from 28,987 GVTs.

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?



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