September 25, 2014

TAM RATINGS Week 38 2014: Hindi GEC pecking order unchanged

Viewership for most of the Hindi general entertainment channels dropped in the week ended 20 September. As per TAM data, the pecking order of the channels remained unchanged in Week 38.

Also Read: TAM RATINGS Week 38 2014: TVM(TRP) & GVT(GRP)

Channel wise GVTs
  • Star Plus remained at the top with 580 GVMs (gross television viewership in millions), down from 595 GVMs in the trailing week.
  • Zee TV was No. 2 with 443 GVMs, up from 432 GVMs
  • Colors was at No. 3 with 412 GVMs, down from 417 GVMs
  • Life OK is 4th with 295 GVMs, down from 313
  • SAB is at No. 5 with 269 GVMs, down from 292
  • SET is at 6th with 264 GVMs, up from 263
  • Zindagi is at No. 7 with 32 GVMs, up from 30
  • Sony Pal is No.8 with 24 GVMs, up from 21 GVMs in the previous week
  • Sahara One was at the bottom with 11 GVMs, down from 14 in the previous week

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?



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