November 20, 2014

Zing All Geared Up To Launch Pyaar Tune Kya Kiya Season 3!!

Setting on a mission to connect with discerning young audience, Zing puts together an artfully packaged show Pyaar Tune Kya Kiya based on fictional love stories earlier this year. The show has recently completed the second season which did exceedingly well, among closest competitors in the genre. Zing is now all set to launch the third season this Friday, November 21, 2014.

Pyaar Tune Kya Kiya season III promises to bring more challenging & varied stories with even deeper connection with the viewers. This season aims at creating a personal relation with the audiences and gives them a view into some different approaches for their real love life. Narrators Surabhi Jyoti and Meiyang Chang have been an intrinsic part of the franchise and will continue to be.

The show has established an enduring relationship with the viewer that has reflected in the success of Season II. It has raised the profile of the channel with scoring the highest TVT ratings amongst the competing channels. The show is one of the most popular shows in the central theme delving deep into the lives of star crossed lovers showcasing the delicate intricacies in real life relationships.

On this occasion Mr. Vishnu Shankar, ‎Channel Head - Zing quoted, “The show instantly touches the right chord with the younger generation as these emotionally charged love stories are charted out from their lives and love experiences.  Pyaar Tune Kya Kiya has delivered on both the key parameters – content and connect. Our efforts of bringing best of the youth centric content to our audiences have translated into the growth of the TRP’s of the channel. With the upcoming season, we continue to keep up with this commitment and assure that the essence of the show remains integral.”

Pyaar Tune Kya Kiya has been a talent powerhouse; talented actors like Pratyusha Banerjee, Sara Khan, Adhish Khanna, Fenil Umrigar and many others have been part of the journey so far. Upcoming episodes are packed with an equally compelling star cast and exciting surprises to watch out for.

To engage with the core audience, besides an all-encompassing marketing plan, Zing has a good media strategy in place ranging from hosting contests to creating endless conversations across its digital assets. A special contest will be hosted on the  channel’s Facebook and Twitter pages where lovers can their upload their pictures with the tagline #LoveClicks.

An interesting promo will showcase viewers sharing their thoughts highlighting the connection with the show.


Copyright © 2014 - ScrutinyByKHimaanshu

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