August 13, 2015

BARC Ratings- Week 31, 2015

Star Plus continued to retain its leadership position in the general entertainment channel (GEC) category as it fetched 417090 (000 Sum) in the week 31 analysis of Broadcast Audience Measurement Council India (BARC) ratings.

The second slot was booked by Colors with 340631 (000 Sum) followed by Zee TV with 261527 (000 Sum). Life OK with 235201 (000 Sum) was above Sab at the fourth berth, wherein the latter fetched 197346 (000 Sum).

Zee TV’s Kumkum Bhagya with 5868 (000 sum) dethroned Star Plus’ Saath Nibhaana Saathiya with 5805 (000 sum) to grab the pole position in BARC India's list of top programs. Colors’ Sasural Simar Ka with 5121 (000 sum) and Swaragini with 4986 (000 sum) secured third and fourth place respectively.

There was no change in the leadership position in the sports genre either as Ten Sports backed by WWE continued to lead the tally with 32203 (000 Sum). The live broadcaster of Sri Lanka VS Pakistan T20 match - Ten Cricket garnered 19549 (000 Sum) and sat on the second slot over Star Sports 2, which secured third position with 14427 (000 Sum)

Nick also managed to keep its leadership position intact in the kids genre with 46317 (000 Sum) followed by Pogo TV with 37391 (000 Sum). Cartoon Network with 27112 (000 Sum) secured third place.

Week 30 had seen a huge urge in viewership of both general news and business news channels, as they cashed in on important news events like Yakub Memon’s hanging, Dr APJ Abdul Kalam’s demise, and the Gurdaspur anti-terror operations. Week 31 was sort of a climbdown for the news genre, with the English news genre being the most affected.

As per BARC data for Week 31 for the English news genre (All India : NCCS AB : Males 22+ : Individuals : BARC India base – C&S 1Lac+), Times Now continued to be unchallenged as it posted 599 TVT, but with a decline of 42 pr cent from Week 30 (1038 TVT).

India Today Television’s viewership dropped by 50 per cent as it posted 201 TVT in Week 31.

NDTV 24×7’s viewership, too, dropped well over 50 per cent (last week 401 TVT) as it garnered 168 TVT in Week 31.

Hindi news channels, too, saw a dip in Week 31, but fared better that the English news channels.

As per select data (HSM : NCCS All : Week 31 : Individuals : BARC India base – C&S 1Lac+) for Hindi news genre, AajTak lost 17,617 TVT, but stayed at No.1 in Week 31 with 42,977 TVT.

India TV and ABP News remained at second and third spots with 39,298 TVT and 38,353 TVT, respectively.

The one genre that was hit hard was the business news genre, especially the English segment.

As per select data (All India : NCCS AB : Males 22+ : Individuals : BARC India base – C&S 1Lac+) for Week 31, CNBC-TV18 continued to top the table with 187 TVT, but that is more than 100 per cent drop from Week 30, where it posted 574 TVT.

Same was the case with ET Now, which who posted 111 TVT as against the 251 TVT it had got in Week 30.

NDTV Profit and NDTV Prime didn’t lose much, but remained at a distant third with 50 TVT.

According to select data (HSM : NCCS AB : Males 22+ : Individuals : BARC India base – C&S 1Lac+) for Hindi business news genre in Week 31, CNBC Awaaz climbed from the high of Week 30 (115 TVT) to post 757 TVT this week.

Zee Business lost 110 TVT from Week 30 (790) to post 680 TVT this week.

CHANNEL WISE GRPS
  • Sony 107(110)
  • Star Plus 273(241)
  • Colors 223(228)
  • Zee TV 171(169)
  • SAB TV 129(145)
  • Life OK 154(145)
  • Star Utsav 30(31)
  • MAX 143(155)
  • MAXTwo 44(48)
  • Zee Cinema 116(112)
  • Star Gold 118(121)
  • Movies OK 85(86)
  • Zee Anmol 34(37)
  • Rishtey 20(22)
  • Zindagi 6(5)
  • Sony Pal 11(13)
  • &TV 57(58)
  • Channel V 8(7)
  • Big Magic 17(16)
CHANNEL WISE GRPS: Prime Times(8-11:30pm)
  • Sony TV 44(43)
  • Star Plus 90(79)
  • Colors 106(109)
  • Zee TV 91(84)
  • SAB TV 45(55)
  • Life OK 53(48)
  • Star Utsav 11(11)
  • MAX 42(71)
  • MAX Two 12(16)
  • Zee Cinema 38(37)
  • Star Gold 38(39)
  • Movies OK 30(30)
  • Zee Anmol 15(17)
  • Rishtey 6(6)
  • Zindagi 2(2)
  • Sony Pal 4(4)
  • &TV 21(19)
  • ChannelV 2(2)
  • Big Magic 5(5)
STAR PLUS
  • Veera 1.3(1.1)
  • Mere Angne Mein 1.8(1.6)
  • Suhani Si Ek Ladki 2.4(1.9)
  • Saath Nibhana Saathiya 3.8(3.6)
  • Ye Hai Mohabbatein 3.2(3)
  • Tu Mera Hero 2.3(1.9)
  • Badtameez Dil 1.5(1.1)
  • Diya Aur Baati Hum 3.1(2.7)
  • Yeh Rishta Kya Kehlata Hai 2.8(2.3)
  • Tere Sheher Mein 1.3(1.1)
  • MainManmarziyaan 0.9(.7)
  • Yeh Hai Mohabbatein Repeat 1.4(1.3)
  • Dance+ 2(2.5)
  • Gulmohar Grand .2(.2)
COLORS
  • Shastri Sisters 1(1.1)
  • Thapki Pyaar Ki 1.8(1.7)
  • Sasural Simar Ka 3.3(3.4)
  • Balika Vadhu 2.8(2.9)
  • Udaan 3.1(2.9)
  • Chakravartin Ashoka Samrat 2.9(2.4)
  • Swaragini 3.3(3.3)
  • MeriAashiqui Tumse Hi 3(3.4)
  • Code Red 0.9(1.2)
  • Jhalak Dikhhla Jaa 1.6(1.5)
  • Comedy Nights With Kapil 1.6(1.8)
  • Anupam Kher Show 0.6(Sun:8pm)
ZEE TV
  • Sarojini 0.5(.5)
  • Tumhi Ho Bandhu Sakha Tumhi 0.7(.7)
  • Qubool Hai 1.4(1.1)
  • Jodha Akbar 2.5(2.3)
  • Jamai Raja 2.8(2.7)
  • Kumkum Bhagya 3.8(3.5)
  • Ek Tha Raja Ek Tha Rani 1.5(1.7)
  • Satrangi Sasural 1.7(1.6)
  • Doli Armaano Ki 1.4(1.4)
  • Fear Files 1.6(1.3)
  • Neeli Chatri Wale 1(.8)
  • DID 1.5(1.4)
SAB TV
  • Baal Veer 0.9(1)
  • Taarak Mehta Ka Ooltah Chashmah  2.6(2.8)
  • Chidiya Ghar 1.1(1.2)
  • Badi Dur Se Aaye Hai 0.7(.7)
  • Yam Hai Hum.6(.6)
  • Krishna Kanhaiya 0.6(.6)
LIFE OK
  • Naqaab 0.2(.3)
  • Ek Nayi Ummeed Roshni 0.3(.3)
  • Kalash...Ek Vishwaas 1.1(1.2)
  • Piya Rangrezz 1(1.1)
  • Dream Girl 1(.9)
  • Comedy Classes 1.1(.9)
  • Savdhan India Maharashtra fight back 0.8(.5)
  • Savdhan India fight back 1.6(1.5)
  • Savdhan India UP fight back 1.1(1.1)
  • Shapath Super Cops .9(.8)
&TV
  • Voice Of India Sat 0.7 (0.6) Sun 0.5 (0.6)
  • Razia Sultan 0.3 (0.3)
  • Bhagyalakshmi 0.3 (0.4)
  • Gangaa 0.5 (0.4)
  • Dilli Wali Thakur Gurls 0.2 (0.2)
  • Badi Devrani 0.3 (0.3)
  • Begusarai 0.4 (0.3)
  • Bhabhi Ji Ghar Par Hai 1.1 (1.1)
SONY TV
  • Sankatmochan Mahabali Hanuman 1(.9)(.9,.9,1,1.2,1.2)
  • Suryaputra Karna 0.8(.6)(.7,.7,.8,.8,.7)
  • Reporters.2(.2)
  • Dil Ki Baatein Dil Hi Jaane 0.2(.2)
  • Maharana Pratap 0.8(.9)(.9,.7,.8,.7)
  • Itna Karo Na Mujhe Pyaar 0.7(.8)(.9,.5,.6,.7)
  • Aahat 0.8(.6)(.8,.7)
  • CID 1.7(1.7)(1.2,1.8,2.1)
  • Crime Patrol 1.1(1.4)(.9,1.2,1.1)
  • Indian Idol Junior 1.4(1.4)(1.3,1.6)

-K Himaanshu Shuklaa..

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