January 28, 2016

Sidharth Malhotra unveils treasured memories of his New Zealand trip

At the New Zealand press conference in Mumbai today, Sidharth Malhotra, Tourism New Zealand Brand Ambassador and Steven Dixon, Regional Manager for South and South East Asia, for Tourism New Zealand unveiled the New Zealand video encapsulating Sidharth’s experiences at the destination.

They also presented the first look of the 100% Pure New Zealand campaign which launches in India on 10th February. The video shows Sidharth indulging in the best New Zealand has to offer from his one week trip, including his Skywalk in Auckland, the meeting with Prime Minister and Minister for Tourism Rt. Hon. John Key in Wellington, his serene Hot Air Balloon ride in Queenstown and his visit to Tane Mahuta in Northland.

As a token of love and good wishes from New Zealand, Steven Dixon also presented Sidharth Malhotra a framed picture of the ALL BLACKS team. Sidharth shared anecdotes of why his visit to New Zealand was a once in a lifetime experience.

Speaking at the event, Steven Dixon said, “We are extremely thrilled to have Sidharth on board as part of the Tourism New Zealand family and are pleased to know that Sidharth’s New Zealand trip has created great conversations about the destination not just in India but in New Zealand as well. Our country experienced the impact of Bollywood when Sidharth was surrounded by fans everywhere he went. He was enthusiastic and eager to explore New Zealand’s offerings, immersing himself in adventure, food and wine and Maori culture.”

Recounting the best parts of his trip, Sidharth Malhotra said, “Recounting the best parts of his trip, Sidharth Malhotra said, “I was amazed and humbled by the warm hospitality showered on me. Prime Minister and Minister for Tourism Rt. Hon. John Key, Sir Richard Taylor, (founder and creative director of the WETA workshop) and Stephen Fleming (Former BLACKCAPS captain) made me feel at home in New Zealand. I experienced adrenaline at every point of my journey, be it when I was diving into the sea or when I was learning to do the Haka. I had many firsts this trip including my first Skydive and a cultural experience such as visiting Tane Mahuta. It's my privilege to be the brand ambassador for Tourism New Zealand and I believe it will bind the two countries bond in 2016.

Tourism New Zealand will be launching a brand campaign that will start on February 10 which will be followed by a tactical campaign with airline partners like Singapore Airlines, Malaysia Airlines and Thai Airways and selected trade partners.

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