Pooja Misrra to get an image turnaround

After being unfairly targeted and evicted as a contestant from Bigg Boss 5 and going in for a short second entry as a guest on the show, Pooja Misrra is seeking to prop up her image and has hired Bollywood public relations expert Dale Bhagwagar this week, for a specific period of a month to do an image turnaround.

The publicist had refrained from taking on Pooja’s work earlier citing conflict of interest, as he also handles another contestant Amar Upadhyay during his stint in Bigg Boss 5. But now, since Pooja is no longer in the race for the finale, he agreed to handle her officially and help her with image and crisis management.

For the record, Pooja Misrra was ousted from the House for an alleged assault on co-contestant Siddharth Bhardwaj. She was apparently removed for physically pushing Siddharth on the show, after the latter blew a situation out of proportion and demanded her exit.

Initially targeted by Pooja Bedi, Misrra was made the butt of many jokes, after which she shot back and fought her way with each and every contestant of the show. Millions of viewers identified with her arguments, realizing her plight and urge for space, resulting in Pooja surviving the maximum number of evictions on the show with a mega margin of public votes. Her most famous comment on the show “Spare me” has now become popular lingo all over the country.

“Pooja Misrra was the biggest entertainer and the soul of the season when she first entered Bigg Boss. After her sudden eviction, the public wanted her back as a contestant, competing for the finals. But that couldn’t happen, and Pooja had to merely return as Andrew Symonds’s translator and make frantic attempts to rectify her spoilt reputation. Whereas if she was a contestant, she could have fought back tooth and nail to reach the finals,” said Dale, who was earlier labeled Pooja’s ‘guerrilla publicist’ by the media before she hired him this week.

A specialist with Bigg Boss, Dale has handled the media for the maximum number of celebrities on reality shows including Shilpa Shetty (during Big Brother), Vindu Dara Singh, Rakhi Sawant, Kashmera Shah, Sherlyn Chopra, Shamita Shetty, Zulfi Syed, Diana Hayden (Bigg Boss), IshQ Bector (Iss Jungle Se Mujhe Bachcho), Natasha Suri (Big Switch) and more. Another Bigg Boss winner Rahul Roy has been Dale’s close friend, while the controversial Ashmit Patel was his client during his stint in Bigg Boss last year.

Even Pakistani actress Veena Malik got invited on the show because of a controversy with Neetu Chandra, yet another of Dale’s clients. Earlier, the PR specialist is known to have discussed media strategies with Ali Merchant for both, him and Sara Khan, and to have received an offer to handle Rahul Bhatt.

Before Bigg Boss Season 5 rolled, Dale also spoke to contestants Shakti Kapoor, Mahek Chahal and Juhi Parmar and discussed the show with them.

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