COLORS ushers hope with ‘Mission Sapne’

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Mumbai, 23 January, 2014: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan, cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

Copyright © 2014 - ScrutinyByKHimaanshu