TAM RATINGS Week 41, 2014: TVM(TRP) & GVT(GRP)

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Week 41 saw a slight increase in most channels’ ratings with the exception of Life OK, which saw a small decline. There were no changes in the ranking of the channels from last week. According to data from TAM subscribers week 41 (October 5 – 11, 2014), leader Star Plus increase from 549 million GVTs in week 40 (September 28 – October 4, 2014), to 598 million GVTs in week 41. The channel managed to recover from the loss in the previous week’s ratings dip.

Colors maintained its No.2 spot on the ratings chart despite staying put in the viewership points. The channel did not see a gain or fall in the ratings this week which was at 433 million GVTs. This comes as a set back with the momentum that it build up in the ratings and managed to take second place.
Also Read: TAM Ratings Week 40, 2014: TVM(TRP) & GVT(GRP)

In third place was Zee TV which saw a slight increase in its ratings from 401 million GVTs last week to 413 million GVTs this week. This is an improvement in the channels ratings that had recently seen a decline.

Like OK was the only channel to see a decline in its ratings this week. However, it has managed to stick onto the fourth spot despite these setbacks. This week its ratings marginally declined  from 299 million GVTs in week 40 to 292 million GVTs in week 41. In week 40 it had declined to 299 million GVTs from 307 million GVTs in week 39.

SAB TV maintained its spot at No.5 with an increase in week 41 to 273 million GVTs from 254 million GVTs in week 40. This is a recovery for the channel as it had seen its ratings decline in the previous week.

Sony Entertainment Television (SET) too saw its ratings increase marginally to 245 million GVTs in week 41 from 234 million GVTs in week 40.

New comers, Sony Pal and Zindagi, did not see much difference since last week. While Sony Pal continued its march forward, Zindagi did not see any change in its ratings since last week. Sony Pal at No.7 spot marginally increased to 26 million GVTs this week from 23 million GVTs last week.

Zindagi at No.8 spot saw its ratings unchanged at 20 million GVTs.

Finally, Sahara One remained at the bottom with a marginal increase to 12 million GVTs this week in 10 million GVTs in week 40.

Channel wise GVM's :

• Star Plus 598 GVMs ((549 GVMs)
• Colors 433 GVMs(433 GVMs)
•  Zee TV 413 GVMs(401 GVMs)
•  Life OK 292 GVMs(299 GVMs)
• SAB 273 GVMs(254GVMs)
• SET 245 GVMs(234 GVMs)
• Sony Pal 26 GVMs(23 GVMs)
• Zee Zindagi 20 GVMs(20 GVMs)
• Sahara One 12 GVMs

Star Plus

• Satyamev Jayate-3 : 4.9
• Iss Pyaar Ko Kya Naam Doon 3.1 (2.6)
• Suhani 4.2 (3.6)
• Saathiya 7.9 (7.1)
• Yeh Hai Mohabbatein ( 7:30) 7.4  (6.5)
• Ek Haseena Thi 5.3(5.0)
• Nisha Ke Cousins 3.8 (3.7 )
• Diya Aur Baati Hum 8.5(7.8)
• Yeh Rishta Kya Kehlata Hai  6.6 (5.9)
• Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara  4.7  (5.0)
• Veera  4.8 ( 4.5)
• Yeh Hai Mohabbatein(11 pm) 4.3  (4.1)
• India’s Raw Star 2.6  (2.0 )
• Airlines 1.9  ( 1.4)  

Colors

• Humpty Sharma Ki Dulhaniya rates 3.0 TVM
• Shastri Sisters 2.1 (2.0)
• Sasural Simar Ka 5.8 (5.9),
• Balika Vadhu 4.4 (4.3),
• Udaan 5.5 (5.1),
• Big Boss-8 : 4.4 (3.9) ,
• Meri Aashiqui Tum Se Hi 4.8 (3.6) (ratings corrected)
• Uttaran 2.3 (2.2),
• Beintehaa 1.1 (1.1 )
• Comedy Nights With Kapil  6.2 (5.1)  

Zee TV

• Dil Se Naache Indiwaale ( Sat-Sun 9 pm ) launches at 2.7 TVM. 
• Pavitra Rishta 2.3 (2.0),
• Bandhan 3.1 (3.3) ,
• Sapne Suhane Ladakpan Ke 3.5 (3.3),
• Jodha Akbar 7.7 (7.2),
• Jamai Raja 6.2 (6.0),
• Kumkum Bhagya 7.0 (6.5), 
• Qubool Hai  5.0 (4.8),
• Aur Pyaar Ho Gaya 4.3 (3.2)
• Doli Armanon Ki  3.9 ( 3.2),
• Fear Files -- (0.8),
• Neeli Chattri waale 2.7 (2.8)

Life OK

• Gustak Dil  1.2 (1.5),
• Devon Ke Dev Mahadev 1.6 ( 1.7),
• Tumhaari Paakhi  1.0 (1.1) ,
• Laut Aao Trisha 0.9 (0.8),
• Ajeeb Daastan Hai Ye 1.3 ,
• Comedy Classes 2.0 ,
• Saavdhan India  2.6  (2.0 ),
• Shapath 1.6  (1.7)
• Dare To Dance 1.5(1.5) 

Sony

• Itti Si Khushi  0.9 (0.9),
• KBC 3.6 (2.5),
• Maharana Pratap 2.6 (2.1),
• Hum Hai Na 1.4 (1.2)
• Humsafars 1.0 (0.9),
• CID  3.2 (2.9),
• Crime Patrol  2.0 (1.5),
• Adalat 1.3 

SAB TV

• Baal Veer  2.3 ( 2.1),
• Taarak Mehta Ka Ooltah Chashmah 5.8 (5.1),
• Chidiya Ghar 2.4 ( 2.0),
• Badi Door Se Aaye Hai 2.3 (1.8) ,
• Chandrakan Chiplunkar j 1.2 (1.0),
• FIR 1.0 (0.9) ,
• Family Antakshari 1.3 ( 1.3 )

NOTE All the ratings are in TVMs (Television Viewership In Millions).

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?

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