TAM Ratings Week 50, 2014: Colors & Zee TV witnessed a dip..

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Leading Hindi general entertainment channel (GEC) Star Plus has seen a gain of 19 GVMs (gross television viewership in millions) in its viewership in the week ended 13 December.

Colors and Zee TV, meanwhile, witnessed a dip of 26 and 21 GVMs respectively.


SAB has narrowed the gap with Star India’s second Hindi GEC Life OK and the two stand neck and neck with a difference of 1 GVM only.

The only change in the pecking order came from Zindagi, which replaced Sony Pal at the seventh place, as per TAM data  for the Hindi-speaking markets for Week 50.

Here is how the Hindi GECs performed:

• Star Plus remained at the top with 661 GVMs, up from 642 GVMs in the trailing week. 
• Colors was at No. 2 with 450 GVMs, down from 476 GVMs. 
• Zee TV was No. 3 with 398 GVMs, down from 419 GVMs. 
• Life OK was fourth with 289 GVMs, down from 296 GVMs. 
• SAB was at No. 5 with 288 GVMs, up from 281. 
• SET was at 6th with 229 GVMs, up from 226. 
• Zindagi was at No. 7 with 33 GVMs, slightly higher than its last week’s tally (31). 
• Sony Pal was No. 8 with 31 GVMs, down from 33 in the trailing week. 
• Sahara One was at No. 9 with 8 GVMs, compared to 10 in the previous week. 
• Epic clocked 6 GVMs, up from 4 in the previous week.

Channel wise TRPS (TAM Ratings= TVT * 2.12) :

STAR PLUS

• Diya Aur Baati Hum    6.6(6.2)
• Ye Hai Mohabbatein (7:30pm & 11pm)    6(6.3)
• Yeh Rishta Kya Kehlata Hai    4.3(4)
• Saath Nibhana Saathiya    4.1(4.4)
• Ek Hasina Thi    3.3(3.1)
• Suhani Si Ek Ladki    2.5(2.4)
• Nisha Aur Uske Cousines    2.4(2.2)
• Veera    2.4(2.2)
• Everest 1.8(1.6)
• Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir    1.5(1.4)
• Private Investigator  1.2(NA)
• Airlines - Har Udaan Ek Toofan    0.9(0.5)

ZEE TV

• Kumkum Bhagya    3.2(3.6)
• Jodha Akbar    3(3.3)
• Jamai Raja    3(3)
• Qubool Hai    2.8(3.2)
• Doli Armaanon Ki    2.1(2.1)
• Neeli Chhatri Wale    2(1.8)
• Satrangi Sasural    2(2.3)
• Bandhan    1.3(1.2)
• Sapne Suhane Ladakpan Ke    1.2(1.2)
• Maharakshak Aryan    0.9(1)

LIFE OK

• Savdhaan India    2.9(3)
• Comedy Classes    1.2(1.2)
• Devon Ke Dev. Mahadev    1(0.9)
• Mere Rang Mein Ranganewali    0.7(0.8)
• Ajeeb Daastan Hai Yeh    0.7(0.6)
• Pukaar - Call For The Hero    0.5(0.6)
• Laut Aao Trisha    0.5(0.5)

COLORS

• Sasural Simar Ka    3.1(3)
• Udann    3(3)
• Comedy Nights with Kapil    2.9(2.8)
• Meri Aashiqui Tumse Hi    2.7(2.7)
• Bigg Boss 8    2.5(2.4)
• Balika Vadhu    2.2(2.3)
• Shastri Sisters    1.3(1.3)
• Uttaran    1.2(1.2)

SONY               

• CID  1.7(1.6)
• Maharana Pratap 1.3(1.3)
• Crime Patrol 1.1(1.1)
• Itna Karo Na Mujhe Pyaar 1(0.7)
• Adaalat    0.9(0.8)
• Hum Hain Naa    0.4(0.5)
• Itti Si Khushi    0.3(0.5)
• Humsafars    0.3(0.4)
• Tum Aise Hi Rehna    0.3(0.3)

SAB TV               

• Taarak Mehta Ka Ooltah Chashmah    4(4)
• Baal Veer    1.4(1.4)
• Chidiya Ghar    1.3(1.4)
• Badi Door Se Aaye Hai    1(1)
• Family Antakshiri    0.7(0.6)
• Chandrakant Chiplunkar    0.5(0.5)
• F.I.R    0.5(0.5)

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?

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