BARC ratings to be called impressions
Eight months after it launched its TV Ratings service, the Broadcast Audience Research Council (BARC) India has re-named its popular viewership measurement metric Rat’000 as Impressions’000. Effective today, with the release of data of Week 1, 2016, the current Rat’000s will be referred to as Impressions ‘000s.
The decision to usher under this new terminology in the New Year has been taken to avoid confusion in the marketplace as BARC India gears up for its digital measurement initiative.
In a statement issued to the media, BARC India said, “Users of BARC India data may note that the new terminology does not imply any change in the way television viewership is measured. Nor will the introduction of Impressions’000 have any impact on past data BARC India has released so far.”
“However, the metric Rat% will continue to be used as it is, and will see no change,” clarified BARC India. “We are preparing for the future. When we get into digital measurement, viewership will be measured in Impressions and in order to maintain uniformity and avoid confusion we decided to rename Ratings ‘000s to Impressions ‘000s,” said Partho Dasgupta, CEO, BARC India.
Eight months after it launched its TV Ratings service, the Broadcast Audience Research Council (BARC) India has re-named its popular viewership measurement metric Rat’000 as Impressions’000. Effective today, with the release of data of Week 1, 2016, the current Rat’000s will be referred to as Impressions ‘000s.
The decision to usher under this new terminology in the New Year has been taken to avoid confusion in the marketplace as BARC India gears up for its digital measurement initiative.
In a statement issued to the media, BARC India said, “Users of BARC India data may note that the new terminology does not imply any change in the way television viewership is measured. Nor will the introduction of Impressions’000 have any impact on past data BARC India has released so far.”
“However, the metric Rat% will continue to be used as it is, and will see no change,” clarified BARC India. “We are preparing for the future. When we get into digital measurement, viewership will be measured in Impressions and in order to maintain uniformity and avoid confusion we decided to rename Ratings ‘000s to Impressions ‘000s,” said Partho Dasgupta, CEO, BARC India.
Channel wise Grps (Total / Urban / Rural)
Grps of free to air channels(Total / Urban / Rural)
SAB TV (week Avg) TVRs Total/Urban/Rural
SONY TV (week Avg) TVRs Total/Urban/Rural
&TV (week Avg) TVRs Total/Urban/Rural
ZEE TV (week Avg) TVRs Total/Urban/Rural
LIFE OK (week Avg) TVRs Total/Urban/Rural
COLORS (week Avg) TVRs Total/Urban/Rural
-K Himaanshu Shuklaa..
- SAB TV = 74/108/40 (73/105/40)
- Sony TV = 72/106/40 (69/98/41)
- STAR Plus = 154/220/90 (157/221/94)
- Colors = 167/235/99 (165/233/96)
- Zee TV = 151/175/126 (144/167/121)
- Life Ok = 93/125/62 (88/112/63)
- &TV = 42/65/19 (43/65/21)
- Channel V = 4/6/3 (5/6/3)
- Epic = 2/3/1 (1/2/1)
- Zee Zindagi = 4/7/1 (4/7/1)
- Sony MAX = 89/113/65 (90/112/68)
- Sony MAX 2 = 30/40/19 (33/45/22)
- STAR Gold = 84/102/65 (79/97/61)
- Zee Cinema = 79/99/59 (80/95/65)
- Movies OK = 55/67/43 (59/74/44)
- &pictures = 39/50/28 (43/55/32)
- Sony Mix = 15/15/16 (16/18/15)
Grps of free to air channels(Total / Urban / Rural)
- Pal = 78/39/116 (71/33/110)
- STAR Utsav = 102/40/164 (103/41/164)
- Zee Anmol = 159/69/248 (164/66/261)
- Rishtey = 86/47/126 (84/40/128)
- Big Magic = 28/17/38 (24/12/35)
- Colors's Naagin: 19824
- Zee TV's Kumkum Bhagya: 13692
- Star Plus's Saath Nibhaana Saathiya: 12798
- Colors' Sasural Simar Ka: 12108
- Star plus's Ye Hai Mohabbatein:11833
- Aaj Ki Raat 1.1 (0.5)
- Mohi 0.5 (0.5)
- Mere Angne Mein 1.3 (1.3)
- Suhani Si Ek Ladki 2.2 (2.1);
- Saath Nibhana Saathiya 3.8 (3.7);
- Yeh Hai Mohabbatein 3.6 (3.7);
- Siya Ke Ram 2.2 (2.0);
- Silsila...Pyaar Ka 1.2
- Diya Aur Bati Hum 2.9 (3.0);
- Yeh Rishta Kya Kehlata Hai 2.3 (2.4);
- Sumit Sambhal Lega 1.3 (1.2);
- Siya Ke Ram Rpt 0.7 (0.6); AIB 0.1 (0.1)
SAB TV (week Avg) TVRs Total/Urban/Rural
- Yam Hain Hum=0.2/0.3/0.1 (0.2/0.3/0.1)
- Chalti Ka Naam=0.2/0.2/0.1 (0.2/0.3/0.1)
- Baal Veer=0.8/0.9/0.7 (0.8/1.0/0.6)
- Taarak Mehta Ka Ooltah Chashmah=2.0/2.9/1.1 (1.9/2.6/1.2)
- Chidiya Ghar=0.6/0.9/0.3 (0.6/0.8/0.4)
- Badi Door Se Aaye Hai=0.5/0.8/0.2 (0.4/0.6/0.2)
- Sahib Biwi Aur Boss =0.3/0.4/0.1 (0.2/0.4/0.1)
- Yam Hai Hum- Rpt=0.2/0.4/0.1 (0.2/0.4/0.1)
- Taarak Mehta-Rpt=0.4/0.8/0.1 (0.4/0.7/0.1)
- Chalti Ka Naam- Rpt=0.1/0.2/0.0 (0.1/0.2/0.0)
- Police Factory=0.3/0.4/0.2 (0.3/0.3/0.2)
SONY TV (week Avg) TVRs Total/Urban/Rural
- Sankatmochan Mahabali Hanuman=0.9/1.2/0.6 (1.0/1.2/0.7)
- Suryaputra Karn=0.6/0.8/0.5 (0.7/0.8/0.7)
- Parvarrish=0.1/0.2/0.1 (0.1/0.2/0.1)
- Pyaar Ko Ho Jaane Do=0.1/0.1/0.0 (0.1/0.1/0.0)
- Kahani Power Couple=0.1/0.2/0.0 (0.1/0.2/0.1)
- Power Couple=0.4/0.6/0.3 (0.3/0.5/0.2)
- CID =0.8/1.2/0.3 (0.7/1.2/0.2)
&TV (week Avg) TVRs Total/Urban/Rural
- Santoshi Maa-Rpt=0.2/0.3/0.1 (0.2/0.2/0.1)
- Adhuri Kahani Hamari=0.3/0.3/0.2 (0.3/0.3/0.2)
- Saubhagyalakshmi-New Launch=0.3/0.4/0.3 (0.3/0.4/0.3)
- Gangaa=0.4/0.5/0.2 (0.4/0.5/0.3)
- Jai Santoshi Maa=0.6/0.9/0.4 (0.6/0.8/0.4)
- Yeh Kahan Aa Gaye Hum=0.3/0.5/0.2 (0.3/0.4/0.3)
- Begusarai=0.3/0.5/0.1 (0.3/0.5/0.1)
- Bhabi Ji!=0.7/1.3/0.1 (0.6/1.1/0.1)
- Agent Raghav=0.2/0.3/0.1 (0.2/0.3/0.1)
- Darr=0.2/0.3/0.1 (0.2/0.4/0.0)
ZEE TV (week Avg) TVRs Total/Urban/Rural
- Satrangi Sasural=0.6/0.6/0.5 (0.6/0.7/0.5)
- Sarojini=1.2/1.4/1.0 (1.2/1.3/1.1)
- Kaala Teeka=1.1/1.2/0.9 (1.1/1.2/1.0)
- Qubool Hai=0.7/0.8/0.6 (0.7/0.8/0.7)
- Tashan-E-Ishq=2.3/2.3/2.2 (2.2/2.4/2.1)
- Jamai Raja=2.4/2.6/2.2 (2.2/2.5/1.9)
- Kumkum Bhagya=3.1/3.8/2.5 (2.8/3.2/2.3)
- Ek Tha Raja=1.6/2.1/1.1 (1.4/1.7/1.0)
- Yeh Vaada Raha=1.2/1.6/0.8 (1.3/1.7/1.0)
- Lajwanti=0.5/0.7/0.4 (0.5/0.6/0.4)
- Kaala Teeka-Rpt=0.2/0.3/0.1 (0.2/0.3/0.2)
- Janbaaz Sindbad=0.5/0.6/0.4 (0.6/0.8/0.4)
- Neeli Chatri Waale=0.8/1.1/0.6 (0.9/1.2/0.7)
- Dramebaaz=1.6/2.1/1.1 (1.3/1.9/0.7)
- Fear Files=0.2/0.3/0.1 (0.3/0.4/0.1)
- Mon @ 8pm Mahanayak Spl-Tashan/Jamai/Kumkum=2.9/3.3/2.5
- Sun @ 3:30pm HFF Hum Saath Saath Hain=0.8/0.9/0.7
LIFE OK (week Avg) TVRs Total/Urban/Rural
- Comedy Classes=0.2/0.3/0.2 (0.2/0.3/0.2)
- Zindagi Abhi Baaki Hai Mere Ghost=0.3/0.3/0.2 (0.2/0.3/0.2)
- Jaane Kya HOga Rama Re=0.2/0.3/0.1 (0.2/0.3/0.2)
- Kalash=0.7/0.8/0.6 (0.8/0.8/0.8)
- Piya Rangrezz=0.6/0.7/0.5 (0.6/0.7/0.4)
- Dream Girl =0.4/0.5/0.4 (0.3/0.4/0.2)
- Savdhaan India=0.9/1.4/0.4 (0.8/1.3/0.4)
- Best Of Savdhaan India=0.4/0.6/0.1 (0.4/0.6/0.1)
- Savdhaan Maharashtra=0.6/0.7/0.5 (0.6/0.7/0.6)
- Comedy Classes=0.4/0.5/0.3 (0.4/0.5/0.3)
- SuperCops vs Supervillains=0.6/0.8/0.4 (0.7/1.0/0.4)
- Savdhaan India - Weekend Special=0.8/1.1/0.4 (0.7/1.0/0.3)
COLORS (week Avg) TVRs Total/Urban/Rural
- Ishq Ka Rang Safed=1.2/1.8/0.7 (1.4/2.0/0.7)
- Thapki Pyar Ki=2.1/2.8/1.4 (2.3/3.0/1.5)
- Sasural Simar Ka=2.7/3.6/1.8 (2.7/3.7/1.7)
- Balika Vadhu=1.5/2.2/0.8 (1.7/2.5/1.0)
- Udaan=1.5/2.1/0.8 (1.5/2.2/0.9)
- Chakravartin Ashoka Samrat=1.4/2.2/0.7 (1.6/2.3/0.9)
- Swaragini=2.0/3.0/1.1 (2.2/3.1/1.3)
- Meri Aashiqui Tum Se Hi=1.2/1.7/0.6 (1.1/1.7/0.6)
- Bigg Boss=0.7/1.2/0.2 (0.6/1.0/0.2)
- Naagin=4.4/5.9/2.9 (4.4/5.8/2.9)
- Comedy Nights Bachao=1.5/2.6/0.3 (1.4/2.5/0.2)
- Comedy Nights with Kapil=1.5/2.6/0.4 (1.4/2.4/0.4)
- Bigg Boss-Salman=1.3/1.9/0.6 (1.4/2.2/0.6)
- Sun @7pm Ishq Ka Rang-1 Hr Spl=1.7/2.2/1.1
Top 5 Bangala Channels:
- STAR Jalsha: 240378
- Zee Bangla: 153485
- Jalsha Movies: 65645
- Zee Bangla Cinema: 31141
- Colors Bangla: 31118
- Patal Kumar Gaanwala: 5406
- Kiranmala: 4592
- Tumi Asbe Bole: 3020
- Bojhena Shey Bojhena: 2644
- Deep Jwele Jai: 2572
-K Himaanshu Shuklaa..
thank u scrutiny and himanshu sir
ReplyDeleteConfusion in star plus.. Please add both rural and urban
ReplyDeleteEk Tha Raja Ek Thi Rani
ReplyDeleteEk Tha Raja Ek Thi Rani ensemble is really doing a splendid job & have been consistent thru out their schedule...RaGa r awesome & worth watching.
ReplyDelete