October 17, 2014

TAM RATINGS Week 41, 2014: Nick rules the kids genre..

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Looks like the Kids’ genre on Indian television has found a new leader with Nick once again leading the kiddie pack on Indian television with 257 TVTs as against its 247 TVTs in wk 40.

Coming in at second place was Hungama with 224 TVTs (225 TVTs), followed by Disney with 209 TVTs (211 TVTs). Cartoon Network shed 10 TVTs to land up with 197 TVTs and Pogo took the fifth position once again with 155 TVTs (163 TVTs).

In terms of the reach of the channels, Nick was at 41 per cent followed by Cartoon Network at 40 per cent.

TVTS of Kids Entertainment Channels :
  • Nick 257(247)
  • Hungama 224(225)
  • Disney Channel 209(211)
  • Cartoon Network 197(207)
  • Pogo 155(163)

-K Himaanshu Shukla...
Also Read: What is TAM? How TAM ratings are calculated?




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