November 27, 2014

TAM RATINGS Week 47, 2014: Doordarshan National is No. 1 among All GECs

Leaving behind the top touted GECs, Doordarshan National jumped to number one position in all Hindi GECs during afternoon time(12:00pm-3:00pm) in weekdays in All India 1Mn+ markets with average 448 thousands viewership in average last twelve weeks(Wk 35’14- Wk 46’14) in all 4+TG. 

Also Read: TAM Ratings Week 47, 2014: Zee TV, Life OK and Sony gain big.. Epic launches with 1.2 GVMs..

As reported by TAM, Doordarshan National was at the top with 448 Gross Viewership in Thousands (GVTs) followed by Star Plus with 436 GVTs, Life OK with 391 GVTs.

This spurt in viewership is the direct result of the channel’s strategy to provide the viewers with fresh content in their afternoon slot- ‘DD Dopahar’, while the other major GECs were still running their repeat telecast.

Also Read: TAM Ratings Week 47, 2014: TVM(TRP) & GVT(GRP)

While in the evening slot (7:00pm-11:00pm) Doordarshan National is ahead than Sony TV, Life Ok with 566 GVTs in All India 1 Mn+ market, average last twelve weeks(Wk 35’14- Wk 46’14) in all 4+TG. 


Copyright © 2014 - ScrutinyByKHimaanshu

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