May 20, 2015

&TV is all set to air the popular global format The Voice!

&TV is on a search to find a voice that will leave the listeners amazed… a voice that will capture the imagination of the entire nation compelling them to Palat (turn their head) as the Indian edition of the internationally-acclaimed reality format #TheVoice gears up to hit the tube. ‘The Voice’ is the purest form of singing reality show where the contestants are chosen through ‘Blind Auditions,’ only on the basis of their voice and not appearance. Pursuing this quest will be the country’s top musicians and singers extraordinaire – Shaan, Sunidhi Chauhan, Mika Singh and Himesh Reshammiya as ‘Coaches’ who build their own team and mentor talents to reach the finale. Don’t miss this unique, spell binding entertainment format, The Voice - India starting June 6th, every Saturday and Sunday at 9:00 pm only on &TV.

From the house of Talpa Media and produced by Endemol, right from the auditions to the finale, the show spells high voltage entertainment with its exceptionally unique rounds that unfold in 3 phases – BLINDS, BATTLES and LIVE. In an unprecedented start, the BLIND AUDITIONS will have the celebrity coaches pick their team only by listening to the voice and not the person. Armed with a Buzzer, the coaches can stake claim on the voice that strikes a chord with them, by hitting the buzzer and turning around.  Again in a first, if more than one coach hits the buzzer, the contestant will be the one to choose his or her coach.  In the BATTLES, the coaches will pit two of their own team members against each other to sing the same song and decide who moves ahead. In the last leg of the competition - LIVE, the final candidates will be coached by the mentors and a team of professionals. The top contestants from each team compete against each other and the television audience vote for their favourite voice.

Mr. Rajesh Iyer, Business Head, &TV said, “We are thrilled to present the Indian edition of The Voice, a format that has been a rage globally! The show is our first step towards presenting a high impact weekend property in the reality space that will further strengthen our channel proposition. Positioned as a weekend driver, the show will encourage cohesive viewing that will take viewers on an absorbing and entertaining emotional roller coaster, from start to finish. The format enjoys immense popularity worldwide and we are certain that it will find favour with the Indian audience as they are passionate music lovers.”

Mr. Deepak Dhar, Managing Director and Chief Executive Officer, Endemol India, said “Yet another initiative by Endemol in its ongoing effort, towards bringing endearing and innovative programming to Indian television audiences, The Voice is a show that focuses on finding the nation’s next top vocal talent, chosen purely on their singing talent and the quality of their voice. Featuring the country's best unknown artists and four of the biggest names in music as coaches, this show is sure to sweep the nation of its feet in its endeavour to find India’s best voices.”

The excitement among the four judges is palpable and the response overwhelming. Said Shaan – “The Voice is an extremely popular format globally. It’s the most sought after show for any singer musician. If you want to be on television and on a music show it has to be The Voice India! What clicked for me is that every round is exciting – very different and innovative. I am certain that the audience will enjoy the show.

Added Mika Singh – “I was thrilled when I was approached to be the coach on the maiden edition of The Voice in India. It is a big property internationally and I am happy that I got this opportunity to be a part of it. I am thoroughly looking forward to finding a I am looking out for a voice that has an exceptional quality… something real and versatile that will make heads turn.”

Himesh Reshammiya further added – “The format of this show is exceptional; such a format has never been experimented with, in India. I feel wonderful and I am extremely excited to be a part of the show. The Voice India will feature three stages of competition which are Blind auditions, Battles and Live.  There is no concept of judges. But as a coach you will see me groom my team members mentally and melodiously, thus guiding them towards success. As the name suggests the show solely focuses on the voice of the contestant.

The only female coach on the show, Sunidhi Chauhan expressed, “Nothing before ‘The Voice India’ triggered any excitement in me. I have followed the international editions especially the US one and I was awestruck with the quality of talent and the fact that they are chosen purely on the basis of their voice through blind auditions where the coaches have no clue about the singers. So, when the format came to India and the makers approached me, I was ecstatic. ‘The Voice India’ is here to redefine the music reality show space and I am happy to be on board.

With its unconventional approach and slick set-up, The Voice India will find favour with the new-age Indians… &dians who are always yearning to be thrilled with an exclusive and never-seen-before experience. In this show, one can see the coaches up the ante and raise the bar a notch higher than ever before. After the mentoring and grooming, the final power lies in the hands of the audiences to choose their favorite voice to find the country’s most promising vocalist and the winner of the title –The Voice India.

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