June 26, 2014

TAM Ratings Week 25 highlights

Star Plus, Zee TV and Life OK have witnessed a jump in their viewership in the week 25 which ended on 21 June, 2014.

While, Colors, Sony Entertainment Television (SET) and SAB saw a drop in terms of eyeball count as per TAM data for the Hindi-speaking markets.

Star Plus strengthened its leadership by adding maximum viewership in Week 25. The channel grew to 661 million GVTs, up from 626 million GVTs.

TAM RATINGS: TVM(TRP) & GVT(GRP) Ratings 2014- Week 25

Zee TV too grew by 24 TVM this week and recorded 400 million GVTs, up from 376 million GVTs.

Colors retained its No. 3 position despite losing some eyeballs this week. The channels recorded 351 million GVTs, down from 366 million GVTs.

Life OK recovered a bit this week from huge loss in last week. The channel fetched a gross viewership of 333 million GVTs, up from 319 million GVTs.

Gay couple in Bigg Boss 8?

Sony Entertainment Television (SET) witnessed a marginal decline in its gross viewership and dropped to 298 million GVTs, down from 300 million GVTs. too lost some eyeballs this week and dropped to 279 million GVTs, down from 287 million GVTs and stands at number six.

Channel wise GVTs
  • Star Plus 661(626)
  • Zee TV 400(376)
  • Colors TV 351(366)
  • Life OK 333(319)
  • Sony Entertainment Television 298(300)
  • Sab TV 279(287)

-K Himaanshu Shukla...

Copyright © 2014 - ScrutinyByKHimaanshu


Anonymous said...

star is the best channel

Anonymous said...


Anonymous said...
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Anonymous said...

TRP's are Messed up

UMBAI: “There are 16 crore TV homes in the country, but only 8000 to 9000 peoplemters are being utilised to measure TRPs,” said Union Minister for Information and Broadcasting Prakash Javadekar during his Mumbai visit on 21 June.

The ever smiling Javadekar, did not fail from raising a few relevant issues even during his packed schedule. The Minister addressed the press on two occasions during the day. While he was the chief guest at the 'Narad Gaurav Puraskar' award ceremony organised by the Vishava Sanvad Kendra, he also was present at the Foundation Day celebration of the Mumbai Marathi Patrakar Sangh.

Javadekar also stressed on how every channel was fighting to gain the maximum eye balls. “In this quest, every channel claims to be numero uno, but how is that possible and especially with only 8000-9000 peoplemeters measuring TRPs?” he questioned.

Every form of media, according to the I&B Minister, must evolve their own mechanisms which are independent to behave in a responsible manner. “Since India’s own freedom struggle, the freedom of the press has not come free. Great leaders have sacrificed and therefore the freedom of the press must be preserved,” he emphasised.

The newly appointed Minister also dropped a word of caution. He said, “The UPA government had followed a draconian emergency mindset." He added that he has come some files pertaining to a channel called Janam where the previous government had shown tremendous reluctance in providing the necessary licenses as one of its promoters was allegedly a RSS sarsanghchalak. “This should not be the case as the same principles should be followed for all channels,” he expressed.

The channels promoters told a newspaper that they had been given the run around for a couple of years but a licence was issued with the explaination being that one of the channel's promoters is associated with the RSS. They additionally informed the newspaper that those backing Janam were NRIs and one of the promoters' father was a RSS member.

Javadekar has apparently written about this case to home minister Rajnath Singh, and it's quite possible that its licence will be processed and cleared soon, says the newspaper.

Commenting on the current media scenario, Javadekar concluded by saying that sensationalism is not journalism.

Anonymous said...

Oh Gosh now ..We are like idiots believing this crap

Anonymous said...

Zeetv is best

Anonymous said...

maharana pratap best

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