Controversy is his second name! But throwing caution to winds, spiritual leader and self-styled godman Paramahamsa Nithyananda, more popularly known as Swami Nithyananda, has gone ahead and got himself a publicist from Bollywood.
Public relations specialist Dale Bhagwagar, who has handled the imaging and branding for names such as Hrithik Roshan, Priyanka Chopra, Govinda, controversy’s favourites Shilpa Shetty, Shiney Ahuja, Vivek Oberoi, Rakhi Sawant and Playboy diva Sherlyn Chopra, the late Viveka Babajee’s family, television superstar Ram Kapoor, international filmmaker Ashok Amritraj, and movies such as Don and Rock On; will now look after the imaging of Swami Nithyananda.
“Brand Nithyananda is one of the most misunderstood and misrepresented in the country,” states the publicist.
“Swami Nithyananda is a highly-evolved spiritual personality who has helped thousands all over the country and abroad to find purpose in life. Still, in the media, he is more known for ridiculous charges such as a reportedly morphed sex-scandal video, a sexual-abuse accusation he has denied, falsely alleged possessions of elephant tusks and tiger skins, and many such unfounded theories and controversies,” Bhagwagar points out.
So what difference does the Bollywood PR expert plan to bring to Brand Nithyananda? “Swami Nithyananda does not need publicity. All I am going to try and humbly achieve is to bring out the truth with the help of the media; the torchbearers of truth with courage. That’s all! Nothing more; nothing less!”
Copyright © 2012 - ScrutinyByKHimaanshu
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