COLORS ushers hope with ‘Mission Sapne’

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Mumbai, 23 January, 2014: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan, cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

Copyright © 2014 - ScrutinyByKHimaanshu

What’s going wrong with Movers and Shakers?

Movers and Shakers on Sony Entertainment Television used to be the most talked-about stand up comedy show a few years ago. But its latest avatar on Sab TV doesn’t seem to be catching on with the glory.

That, inspite of bagging celebrity guests like Anupam Kher, Govinda, Isha Khoppikar, Kader Khan, Mahi Gill, Mika Singh, Nupur Mehta, Om Puri, Sameera Reddy, Saroj Khan, Satish Kaushik, Shaan, Sonu Nigam, Sonu Sood, Sukhwinder Singh, Pakistani starlet Veena Malik and the Indian hockey team!

So what’s going wrong with M&S this time? The look, feel, format and suave host Shekhar Suman’s trademark wit is almost at par with the earlier edition. But the jokes, gags and punches are contributed by a different team now, apart from the show having a new director Shashant Shah, who also directed the touching film Dasvidaniya and the successful TV series The Great Indian Comedy Show.

The show’s earlier creative director Abhigyan Jha has moved on to direct his own show Jay Hind on the internet, followed by The Late Night Show on Colors with Sumeet Raghavan; the same host of Jay Hind.

Many feel that the similar formats of Movers and Shakers, Jay Hind and The Late Night Show have divided the viewership and diluted the M&S brand loyalty. Moreover, Shekhar’s favourite mimicry characters, Atal Bihari Vajpayee and Laloo Prasad Yadav, are more or less absent now, as they are no longer viewed as frontrunners in Indian politics.

Also missing from the team is Dale Bhagwagar, now the Bollywood PR guru, who used to be Shekhar Suman’s personal publicist as well as the media manager of M&S for quite some time during its first innings. The public relations specialist is often credited for branding Shekhar as the First Superstar of Indian Television in the media.

Copyright © 2012 - ScrutinyByKHimaanshu